010-52402621
  • Tel:010——85789286;010——52402624

    Weibo:@Wishdomfish

    CeoWeibo:@ZhengXun

    Job:job@zhihuiyu.com

    OrgnizeSite:/

    WHO WE ARE

    Wisdomfish Cultural Communication Co., Ltd is a professional marketing organization based on serving film and television entertainment industry—with data as the drive power, interaction as the feature and new media as the platform. As the explorer of entertainment interaction marketing, Wisdomfish cooperates with elites of the industry and has created one after another classic cases in the past five years. In the fields of film and television research, new media marketing, crossover marketing and video making, it has made useful exploring for the industry. The company takes “wisdom”, “assembling” and “entertaining” as its core principles and insists on the value “no wisdom, no entertainment”. Wisdomfish will continue to make tremendous influence on the Chinese film industry with its most systemic data supporting system, most forefront operating ideal and most efficient drive power.

    01

    Data as the drive power

    Based on the practical experience obtained from long-term marketing, with the cutting-edge technology, we establish a whole set of data supporting system from
    film concept testing to script assessment, from strategy making to result feedback and from film testing to public opinion monitoring and provide effective and
    quantitative decision basis.

    BOX OFFICE
    Project review
    FDMS
    Project research
    FILM BUZZ
    Effect tracking
    SMI
    Strategy formulation
    Film socialized listening system
    Film Sandbox Inference System
    After
    Screening
    Preparation
    Period
    Screening
    Period
    Advertising
    Period
  • Internet
  • socialized media
  • marketing
  • advertisement
  • public relations
  • film and television
  • entertainment
  • O2O
  • nerve marketing
  • virus video
  • research
  • big data
  • event marketing
  • film buzz
  • consulting
  • planning
  • information
  • ticket business
  • training
  • derivatives
  • Internet
  • socialized media
  • marketing
  • advertisement
  • public relations
  • film and television
  • entertainment
  • O2O
  • nerve marketing
  • virus video
  • research
  • big data
  • event marketing
  • film buzz
  • consulting
  • planning
  • information
  • ticket business
  • training
  • derivatives
  • Research system Key words
  • After Screening

    Feedback of customers (filming effect, plot/ actor’s acting/ script/ theme/ creative team) for the reference of next film.
    Database accumulation and model making for the reference of film evaluation
    Analysis and reference of current successful cases in the market
    Evaluation of the promotion effect
    Evaluation of product placement

  • Preparation Period

    Positioning of the film genre
    Film name testing
    Best senior creator and cast
    Description of the film target group
    Market acceptability of the theme
    Selection appropriate product placement
    Estimate of box-office value
    Investment decision-making

  • Screening Period

    Preiview testing
    The film preview screening
    Effect tracking of materials
    Tracking of network volume/ sound pressure
    Comparison with the competing/ same genre films
    PR crisis alarm
    Hostile assessment monitoring

  • Advertising Period

    Making decision based on target audience
    Optimization of media policy
    Exploring high quality KOL
    Research of viewing motivation
    Set out marketing topic

  • 02

    Interaction as the feature

    We focus on the accurate delivery of information, at the same time, we also emphasize the effective interaction with the audience. With the help of a series of interactive marketing solutions, we sublimit the marketing from appearance to the inner world, from passiveness to initiative and make the marketing more funny and the communication more effective.

    03

    New media as the platform

    We observe every change in medium channel with acute angle of view and stand on the leading edge of the age and explore new channels and new models
    for film and television industry. Creativity is embedded in our genes. We will never keep on the old rails or follow the beaten track.

  • SOLUTIONS

  • Research
  • Marketing
  • Micro video
  • Derivatives
  • Project approval research-Marketing strategy support-Film and television play database-Media Placement analysis-Project replay analysis

    Wisdomfish has erected a set of solutions throughout the entire film industry chain, and formed the closed loop from project approval to post-film products development. Continue to strengthen and innovate at the key nodes and pain points of the markets.

  • Entertainment interactive marketing-Network activity organization-Official platform operation-Wechat Technology Research-Accurate advertising release

    Wisdomfish has erected a set of solutions throughout the entire film industry chain, and formed the closed loop from project approval to post-film products development. Continue to strengthen and innovate at the key nodes and pain points of the markets.

  • Video creative-Micro film and television production-Video promotion-Materials production

    Wisdomfish has erected a set of solutions throughout the entire film industry chain, and formed the closed loop from project approval to post-film products development. Continue to strengthen and innovate at the key nodes and pain points of the markets.

  • Post-film products development-Derivatives authorization-Business joint marketing-E-commerce cooperation

    Wisdomfish has erected a set of solutions throughout the entire film industry chain, and formed the closed loop from project approval to post-film products development. Continue to strengthen and innovate at the key nodes and pain points of the markets.

  • OUR ACHIEVEMENTS

    122items

    Since its establishment, Wisdomfish were involved in 122 items of entertainment interactive marketing work!

    120,000,000

    create internet video hits

    INTERNET VIDEO TRAFFIC

    59.3%

    9.0091billion

    Total box office of films involved with marketing is nearly 9.0091 billion!

    The profitable projects were accounted for 59.3% in all

    OUR CASE

  • Film The Grand Master

    Release date:1/8/2013 Total box office:300 million

    查看详情
  • Film The Grand Master

    Release date:1/8/2013 Total box office:300 million

    Create a new model of fans marketing


    Set up the online activities conducive to mobilization of the audience’s enthusiasm on Sina microblog, Renren and Douban on the basis of the characteristics of each platform, by determining the types of fans accurately in advance and contact the fans’ group organizers directly.


    Guide the fans to pay attention to and support for film, and reach the UGC effect to the maximum level.


    The groups of fans organize offline group activities during film publicity period; support, assist in and participate in news conferences, film publicity and other activities; post film posters at the universities and outdoors. Provide continuously online creative publicity ideas; produce viral videos and graphic materials for themselves; monitor public opinion of network and box-office data in real time; feed back the reports of web portals about the film and sort out screenshots in time; track and spread out news manuscripts and materials and post them on over a hundred post bars, and coordinate highly with Wisdomfish for tightly bundled publicity.


    OUR PARTNER