010-52402621
  • Tel:010——85789286;010——52402624

    Weibo:@Wishdomfish

    CeoWeibo:@ZhengXun

    Job:job@zhihuiyu.com

    OrgnizeSite:/

    WHO WE ARE

    Wisdomfish Cultural Communication Co., Ltd is a professional marketing organization based on serving film and television entertainment industry—with data as the drive power, interaction as the feature and new media as the platform. As the explorer of entertainment interaction marketing, Wisdomfish cooperates with elites of the industry and has created one after another classic cases in the past five years. In the fields of film and television research, new media marketing, crossover marketing and video making, it has made useful exploring for the industry. The company takes “wisdom”, “assembling” and “entertaining” as its core principles and insists on the value “no wisdom, no entertainment”. Wisdomfish will continue to make tremendous influence on the Chinese film industry with its most systemic data supporting system, most forefront operating ideal and most efficient drive power.

    Wisdomfish trailer

    01

    Data as the drive power

    Based on the practical experience obtained from long-term marketing, with the cutting-edge technology, we establish a whole set of data supporting system from
    film concept testing to script assessment, from strategy making to result feedback and from film testing to public opinion monitoring and provide effective and
    quantitative decision basis.

    BOX OFFICE
    Project review
    FDMS
    Project research
    FILM BUZZ
    Effect tracking
    SMI
    Strategy formulation
    Film socialized listening system
    Film Sandbox Inference System
    After
    Screening
    Preparation
    Period
    Screening
    Period
    Advertising
    Period
  • Internet
  • socialized media
  • marketing
  • advertisement
  • public relations
  • film and television
  • entertainment
  • O2O
  • nerve marketing
  • virus video
  • research
  • big data
  • event marketing
  • film buzz
  • consulting
  • planning
  • information
  • ticket business
  • training
  • derivatives
  • Internet
  • socialized media
  • marketing
  • advertisement
  • public relations
  • film and television
  • entertainment
  • O2O
  • nerve marketing
  • virus video
  • research
  • big data
  • event marketing
  • film buzz
  • consulting
  • planning
  • information
  • ticket business
  • training
  • derivatives
  • Research system Key words
  • After Screening

    Feedback of customers (filming effect, plot/ actor’s acting/ script/ theme/ creative team) for the reference of next film.
    Database accumulation and model making for the reference of film evaluation
    Analysis and reference of current successful cases in the market
    Evaluation of the promotion effect
    Evaluation of product placement

  • Preparation Period

    Positioning of the film genre
    Film name testing
    Best senior creator and cast
    Description of the film target group
    Market acceptability of the theme
    Selection appropriate product placement
    Estimate of box-office value
    Investment decision-making

  • Screening Period

    Preiview testing
    The film preview screening
    Effect tracking of materials
    Tracking of network volume/ sound pressure
    Comparison with the competing/ same genre films
    PR crisis alarm
    Hostile assessment monitoring

  • Advertising Period

    Making decision based on target audience
    Optimization of media policy
    Exploring high quality KOL
    Research of viewing motivation
    Set out marketing topic

  • 02

    Interaction as the feature

    We focus on the accurate delivery of information, at the same time, we also emphasize the effective interaction with the audience. With the help of a series of interactive marketing solutions, we sublimit the marketing from appearance to the inner world, from passiveness to initiative and make the marketing more funny and the communication more effective.

    03

    New media as the platform

    We observe every change in medium channel with acute angle of view and stand on the leading edge of the age and explore new channels and new models
    for film and television industry. Creativity is embedded in our genes. We will never keep on the old rails or follow the beaten track.

  • SOLUTIONS

  • Research
  • Marketing
  • Micro video
  • Derivatives
  • Project approval research-Marketing strategy support-Film and television play database-Media Placement analysis-Project replay analysis

    Wisdomfish has erected a set of solutions throughout the entire film industry chain, and formed the closed loop from project approval to post-film products development. Continue to strengthen and innovate at the key nodes and pain points of the markets.

  • Entertainment interactive marketing-Network activity organization-Official platform operation-Wechat Technology Research-Accurate advertising release

    Wisdomfish has erected a set of solutions throughout the entire film industry chain, and formed the closed loop from project approval to post-film products development. Continue to strengthen and innovate at the key nodes and pain points of the markets.

  • Video creative-Micro film and television production-Video promotion-Materials production

    Wisdomfish has erected a set of solutions throughout the entire film industry chain, and formed the closed loop from project approval to post-film products development. Continue to strengthen and innovate at the key nodes and pain points of the markets.

  • Post-film products development-Derivatives authorization-Business joint marketing-E-commerce cooperation

    Wisdomfish has erected a set of solutions throughout the entire film industry chain, and formed the closed loop from project approval to post-film products development. Continue to strengthen and innovate at the key nodes and pain points of the markets.

  • OUR ACHIEVEMENTS

    122items

    Since its establishment, Wisdomfish were involved in 122 items of entertainment interactive marketing work!

    120,000,000

    create internet video hits

    INTERNET VIDEO TRAFFIC

    59.3%

    9.0091billion

    Total box office of films involved with marketing is nearly 9.0091 billion!

    The profitable projects were accounted for 59.3% in all

    OUR CASE

  • Film Titanic 3D

    Release date: 4/10/2012 Total box office: 1 billion

    The creative video trilogy to maximize nostalgia marketing sets off a universal recall through the network
    查看详情
  • Film Pacific Rim

    Release date: 7/31/2013 Total box office: 694.3 million

    Online activities take "geeks" as the starting point and gradually spread to the general viewing population
    查看详情
  • The film Iron Man 3

    Release date: 5/1/2013 Total box office: 755.23 million

    Implement microblog topic interaction and online activities simultaneously, and obtain both box office performance and word of mouth
    查看详情
  • Film Cloud Altas

    Release date: 1/31/2013 Total box office: 158.16 million

    Open up the opinion leaders to focus on the discussion of high-concept film
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  • The film Love Is Not Blind

    Release date: 11/8 /2011 Total box office: 360 million

    Domestic films of socialized media as its main propaganda position became annual inspirational black box office
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  • Film Beijing Love Story

    Release date: Feb. 14, 2014 Total box-office value: 401.4 million

    Break the geographic restriction of “Beijing” Overall transboundary marketing is everywhere Daily box-office value exceeds 100 million and break several box-office records
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  • Film A wedding Invitation

    Release date:4/12/2013 Total box office:193 million

    Upgrade the story telling from different time point and healing film to detonate emotional topic
    查看详情
  • Film The Stolen Years

    Release date:8/29/2013 Total box office:150 million

    Emotional marketing & digital marketing maximization of nostalgia series theme
    查看详情
  • Film The Grand Master

    Release date:1/8/2013 Total box office:300 million

    Create a new model of fans marketing
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  • Film Search

    Release date: 7/6/2012 Total box office: 173.2 million

    Virtual character’s microblog "Blue Bloom in the Autumn" breaks the boundaries between virtual and reality
    查看详情
  • Cherish Our Love Forever

    Release date:2/12/2011 Total box office: 207.06 million

    Create three first-times in the industry: the first film review on microblog, the first live on microblog, and the first interview on microblog
    查看详情
  • TV play Little Daddy

    Television viewing: Top three Network CTR: 1 billion

    Create the father and son topic by deepening layer by layer The new interaction with media makes the TV series hot among the entire people
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  • A Dog's Purpose

    查看详情
  • Someone to Talk to

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  • OUR PARTNER